Greg Hadała

Case study

AdyenProduct Designer · Treasury2018 — 2020

Merchant Financial Dashboards

Self-serve payout and balance tools for Adyen's enterprise merchants — cut 1,400+ support tickets a year by 90%.

Merchant Financial Dashboards for Adyen
Client
Adyen
Role
Product Designer · Treasury
Timeline
2018 — 202023 months
Skills
Data Visualization, User Research, Design System, Product Design

Project overview

Adyen's finance tools give two groups the same view of payouts, balances, deposits and reports: Adyen's own Operational Finance team, and the accounting and treasury teams at its enterprise merchants.

I redesigned the payout, balance and liability workflows, reworked the information architecture and moved the product onto the new design system. The headline result: merchants can now change their payout model and schedule themselves instead of contacting support — removing 1,400+ support tickets a year.

  • 4,000Views after release
  • 730Payout model setups
  • -90%Support ticket drop

Challenges

  1. 01

    Getting the right people in the room

    Finance products touch many teams, and the hard part was making sure the right voices shaped decisions. With mentoring from design leads and our head of product design, I learned to run focused reviews that stress-tested ideas early — good and bad.

  2. 02

    Designing in the open

    I started out working too much in isolation. Adyen's culture is radically open, so I switched to sharing work early and often in design reviews — which sped up feedback and made me part of the team faster.

  3. 03

    Shipping in phases

    Our first launch was delayed by aiming for a perfect v1 — and still fell short. We switched to releasing in phases and refining with real merchant feedback, which made each release faster and better.

Results

  • Self-serve payout settings

    Merchants change payout models and schedules themselves: 730 set-ups, a 38% conversion rate and 1,400+ fewer support tickets a year — freeing support for harder problems.

  • Charts: Sales vs Refunds vs Payouts

    A side-by-side view of sales, refunds and payouts, so merchants can see where their money went at a glance.

  • Reserve

    Merchants can hold back part of their balance to cover refunds at peak times like holiday sales.

  • Reserve

Next case study

Digital Jukebox

FreeBird

A digital jukebox letting guests queue music in pubs, bars and cafés — I led product at this early-stage startup.

Read on