Case study

KiteSenior Designer2017 — 2018

Print on demand platform and editor

White-label print-on-demand apps and SDKs for web, iOS and Android, used by brands like Canon and Polaroid. Kite.ly was later acquired by Prodigi.

Client: Kite
Role: Senior Designer
Timeline: 2017 — 201810 months
Skills: Mobile App Design, Design System, UX Design, UI Design, Icon Design

Overview

Kite.ly (later acquired by Prodigi) offered a white-label print-on-demand platform: brands plug it into their apps and sites so customers can turn photos into prints, apparel and gifts. It powered products like the Canon Print Shop apps.

As Senior Designer, I led design across the iOS, Android and web SDKs, building a shared design system so every brand's integration felt native while running on one platform.

iOS SDK· Examples

Wall prints
Editing a photo into a wall print.
Wall prints
Wall prints
Wall prints
Editing and upselling
Simple photo editing, followed by relevant product suggestions — an upsell that feels helpful rather than pushy.
Editing and upselling
Editing and upselling
Editing and upselling
T-shirts
Designing a custom T-shirt from your own photo.
T-shirts
T-shirts
T-shirts

Web SDK· Design system

Buttons and controls
The control set for the web SDK: primary and secondary buttons, segmented toggles for layout and units, icon buttons and status badges, all white-labelled so Canon's version and Polaroid's each look native.
Headers, trays and bars
Every bar in the flow: the photo tray with upload and selection states, brand headers with basket and price, source tabs for your computer, Facebook, Instagram and Google Photos, and the cookie and save bars.
Tooltips, toolbars and summaries
Tooltip pointers in four directions, the floating edit toolbar with filters and sliders, the order summary card and the onboarding tips that step new users through the editor.

Web SDK· Preview

The editor
Adjust, layouts, text and stickers in one dark workspace: the selected print on the canvas, a filter strip under it and the photo tray on the left for swapping images.
Wall preview
Framed prints placed on a real wall so people can judge size and framing before paying; the thumbnails at the bottom switch rooms.
Product customiser
A phone case being designed inside Canon's own site: the user's photos on the left, pattern and solid backgrounds with scale and rotation, and layout, finish and background in a bar under the product.