Brand repositioning and new website
Brand repositioning and a new website for Pyth Network — design direction, visual identity and front-end contributions.
Pyth Network is a leading provider of high-fidelity financial market data for blockchain applications. The challenge was to communicate a complex, highly technical product through a digital presence that felt both authoritative and approachable to developers, traders, and partners.
My role was to lead the rebranding efforts creating a new visual language with new UI aesthetics and experience.
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